SUNSHINE COAST BRAND ELEMENTS

Sunshine Coast Destination Ltd (SCDL) is currently working with its partners and Tourism Queensland to develop a new brand to represent the region. It is expected that this new brand will be launched in early 2011, following the launch of the global brand for Queensland in September 2010.

The current Sunshine Coast brand will continue to be used until such time as the new brand is launched. The Brand Toolbox details the Sunshine Coast brand logo and elements, including

• Font
• Colour palette and graphic elements.
• The Creative Campaign - Throw in the towel. Escape to the Sunshine Coast. The Campaign Line - Find your space.
• The Tone of Voice -Romantic, retro, relaxing, beautiful, Australian, honest, different, special.
• The toolbox -The Sunshine Coast toolbox provides logos, fonts and colour specifications.

More on Creative Toolbox >

Copyright  - The Sunshine Coast creative devices are protected under trademark agreement however are available to financial members of SCDL for the positive promotion of tourism. Use must be authorised by Tourism Queensland or SCDL. Contact: Brad Harrison on brad@scdl.com.au for requests to use the Sunshine Coast brand elements.